. . . I got the feeling watching the videos that NYCB is definitely trying to talk to Middle America as well. Whether or not the videos speak effectively (and responsibly) to the general public is another matter, but I do think this is a kind of outreach effort - beyond the dance community.
At the Friends luncheon last winter, when Parker made a presentation about this series, she said that she is trying to figure out how to get tourists who always take in a Broadway show to venture a little farther north to Lincoln Center and take a look at the NYCB. I do think that was the primary audience for the AOL series.
I don't know; the "middle America" argument is as old as a Life Magazine feature on the masculine dancing of Villella. Middle America (whatever that means) has been watching a lot of stuff about gay life in the past decade or so (Will & Grace, Modern Family, Reality TV, etc., etc.).