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The ABT Dancer - Video release


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#16 bingham

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Posted 04 June 2014 - 12:45 PM

 Unless ABT posts a video produced by S Spielberg and choreographed by A Ratmansky with Diana and Marcelo dancing, nobody will be happy.devil.gif



#17 mimsyb

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Posted 04 June 2014 - 12:48 PM

What, again with the studio full of dancers doing pirouettes while a voiceover speaks earnestly about artistry and commitment?*

 

Sigh. It's a step in the right direction, I suppose, but given how many years we are into the age of digital media, it's hardly enough. I've seen more compelling pitches on Indiegogo and Kickstarter, for heaven's sake, and they're all being done on a shoestring. 

 

What's the message? What's going on in that video that would make someone want to run to the theater and plunk down their hard-earned cash for a ticket? Anyone who already knows about the company's diversity in training and style is either a) rolling their eyes or b)  charmed and / or chagrined by company's apparent determination to turn a presumed bug into an undocumented feature. Meanwhile, a newbie is thinking "Ballet has styles? Looks like they're all doing the same thing to me." So SHOW THEM. Brag about the diversity of your repertoire, then show a clip of, I don't know, some Tharp -- once on stage in full costume, then again in the studio in practice clothes. Do the same thing with one of the classics. Have one dancer say "Oh, l love to watch [fill in the name of dancer here] in [fill in the name of ballet here]! With his / her [fill in the name of school here] training he / she can really make those [fill in the steps here] explode!" Show said dancer doing said celebrated thing on stage looking like a god / goddess, then in the studio sweating like racehorse. 

 

Come on, it's American Ballet THEATER. Get some theater into those videos.

 

*Note: I'm not knocking any of the participating dancers; they deserve a far, far better script.

Great ideas, Kathleen!   Especially about how one shows "style".. You should be hired as ABT's Marketing/Promotional person! I'm guessing you could write that "script"!



#18 kfw

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Posted 04 June 2014 - 03:45 PM

way back they had a much more robust web presence than many other companies -- weren't they the ones behind that online dictionary?

 

Oh, that's right, and it's still up. All you have to do to run across it on their site is to hit the little, faint blue Library tab, then hit the little Library tab on the bottom of the Library page, then hit the little Ballet Dictionary (not even Ballet Video Dictionary) on that page! speechless-smiley-003.gif



#19 Tapfan

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Posted 04 June 2014 - 04:21 PM

 Unless ABT posts a video produced by S Spielberg and choreographed by A Ratmansky with Diana and Marcelo dancing, nobody will be happy.devil.gif

Sounds like a great idea!  Stranger things have happened. Who knows? Spielberg could be a ballet fan. ;)



#20 California

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Posted 04 June 2014 - 05:09 PM

 Unless ABT posts a video produced by S Spielberg and choreographed by A Ratmansky with Diana and Marcelo dancing, nobody will be happy.devil.gif

How about Martin Scorsese? His favorite film is the Red Shoes:

 

http://www.timeout.c...the-red-shoes-1



#21 Amy Reusch

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Posted 04 June 2014 - 07:49 PM

How about Wim Wenders who did such a wonderful job with "Pina"!

Generally speaking, though, I'd rather see the dancers express themselves by dancing rather than by talking to an off camera interviewer.

#22 Kathleen O'Connell

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Posted 05 June 2014 - 03:57 AM

How about Wim Wenders who did such a wonderful job with "Pina"!

Generally speaking, though, I'd rather see the dancers express themselves by dancing rather than by talking to an off camera interviewer.

 

Yes to both! Although ... the company needs to tap into talent that understands how telling a story on small screens in teeny-tiny episodes is different from holding an audience captive for two hours in a dark theater, and that's probably not a famous movie director from the last century. Me, if I had the bucks and they had the requisite curiosity and enthusiasm (like Wenders), I'd go for a TV showrunner like Vince Gilligan (Breaking Bad) or -- even better -- Joss Whedon (Buffy the Vampire Slayer and the very excellent and killed-all-too-soon Firefly) who was also a pioneer in the development of shows crafted explicitly for the web (Dr Horrible's Sing Along Blog and Dollhouse). Whedon's Much Ado About Nothing demonstrated that he knows how to deal with "classic" material.

 

By "story" I don't mean something with a plot (we don't need another lurid backstage melodrama anymore than we need forty dancers in practice clothes doing pirouettes), but rather something with a clear point of view, a message, and an arc.

 

Edited to add: There no need to go for someone famous, by the way -- there's a lot of talent out there ...



#23 Kathleen O'Connell

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Posted 05 June 2014 - 04:03 AM

 

way back they had a much more robust web presence than many other companies -- weren't they the ones behind that online dictionary?

 

Oh, that's right, and it's still up. All you have to do to run across it on their site is to hit the little, faint blue Library tab, then hit the little Library tab on the bottom of the Library page, then hit the little Ballet Dictionary (not even Ballet Video Dictionary) on that page! speechless-smiley-003.gif

 

 

Seriously! Even I know enough about web design to spot that problem and fix it ... It was such a forward looking thing, and they let it rot behind a thicket of mouse-clicks. I don't even want to think about trying to find it and watch it on a smart phone. Make a damn app out of it and sell it for $0.99.



#24 sandik

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Posted 05 June 2014 - 06:48 AM

 

 

way back they had a much more robust web presence than many other companies -- weren't they the ones behind that online dictionary?

 

Oh, that's right, and it's still up. All you have to do to run across it on their site is to hit the little, faint blue Library tab, then hit the little Library tab on the bottom of the Library page, then hit the little Ballet Dictionary (not even Ballet Video Dictionary) on that page! speechless-smiley-003.gif

 

 

Seriously! Even I know enough about web design to spot that problem and fix it ... It was such a forward looking thing, and they let it rot behind a thicket of mouse-clicks. I don't even want to think about trying to find it and watch it on a smart phone. Make a damn app out of it and sell it for $0.99.

 

 

Who was it that was responsible for that project in the first place?  They were miles ahead of many other organizations with stuff like that...



#25 Amy Reusch

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Posted 05 June 2014 - 05:38 PM

It was one of the corps de ballet... Tamara Barden if I'm remembering aright... And I believe it was done just out of good will toward the community, I doubt anyone was paid a cent for it. We are talking the very early days of the web when most people weren't on it yet. I don't believe Google even existed yet. There may not even have been spam yet. This website did not exist yet.

#26 sandik

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Posted 05 June 2014 - 06:19 PM

That's right -- what is she doing now?



#27 kfw

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Posted 05 June 2014 - 07:01 PM

I believe it was done just out of good will toward the community, I doubt anyone was paid a cent for it. We are talking the very early days of the web when most people weren't on it yet. I don't believe Google even existed yet. There may not even have been spam yet. This website did not exist yet.

 

Well they deserve thanks, then. Let's hope they advance so far as to become pioneers again.



#28 ABT Fan

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Posted 10 June 2014 - 11:53 AM

Here's a second video released by ABT on June 9 titled "Meet the Dancer: James Whiteside".  

 

This is a start, and I applaud them for that, but so far these videos are too brief and on the surface.  It feels force-fed with Whiteside telling us how amazing it is to dance "the greatest hits" (as he rattles off the names of the big war horse ballets).  I wanted to hear more about him and his dancing process.  Seeing rehearsal footage is great, but why not some performance clips too?

 



#29 Amy Reusch

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Posted 10 June 2014 - 07:24 PM

Performance clips means a whole 'nother ballpark of rights negotiations... In the studio involves far fewer parties in the rights negotiation process. $$$$$ vs. $

#30 vipa

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Posted 11 June 2014 - 06:27 PM

Sarah Lane looked very beautiful standing in front of him at the barre!




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