I'm afraid this coach has been amusing the South African public for a while with his speeches. Sometimes he says something clever, but most of the time it is just confused, contradictory or even ludicrous.
As to how to deal with it, I think he should just be sent for a couple of ballet classes. In fact something like it was tried a while ago (it wasn't Springbok rugby players, unfortunately), and what the audience found most amusing was that the rugby players were quite unable to lift the petite ballerinas around.