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What's the word for NYCB?


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The March-April issue of Kennedy Center News, a bimonthly publication mailed to patrons, looks forward to the March appearance of NYCB. A subheadline refers to it as "the venerable New York City Ballet;" the first sentence calls it "the legendary New York City Ballet." In my opinion, both these adjectives make the company sound ready for the embalmer. But, as a former copywriter, I realize how hard it is to characterize NYCB in a word or two. "Balanchine's New York City Ballet?" No longer applicable. "Innovative NYCB?" "Controversial NYCB?" Not quite right. The best I can come up with is "Exciting New York City Ballet," although that is not exactly inspired. Any ideas?

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