Even so, this good news is scant relief for an industry besieged by flat ad revenues, falling stocks, and fleeing subscribers. Last week, Rishad Tobaccowala, chief innovation officer for Publicis Groupe, told a newspaper--the Chicago Tribune--"newspapers are at a tipping point," in which online media will start to take more readership and more ad dollars. He added that newspapers are in the worst situation of all news media for growth as "the least visually engaging and least youth oriented" medium.
Most of the nice free news we get from the internet is from those boring old papers nobody wants to read. (Ballet Talk Links, for example.) Maybe they’re not all that “visually engaging” but for browsing through the news you want (and news you didn’t think you wanted until you just happened to see it) they’re still the best thing going. That’s hardly surprising – papers have had centuries to work out how to present information in a readable and helpful way and the net is just starting, really.
It does take time to get into the habit of reading the daily paper – I didn’t really start until college – but I do think that the internet isn’t yet ready to replace hard copies entirely. It may be true that papers are doomed. But we don’t yet have an adequate replacement for them.