Boston Ballet Box Office Woes
Posted 19 November 2002 - 01:52 PM
Posted 19 November 2002 - 07:59 PM
Posted 17 February 2003 - 06:19 AM
Apparently, we are not the only ones who have worried about the impression left by all the empty seats at Boston Ballet performances.
As a Boston Ballet subscriber, I recently received a letter from Valerie Wilder explaining changes in the upcoming Boston Ballet season schedule.
According to this letter, Ms. Wilder has “observed that [Boston Ballet] has more performances than other similarly sized or even larger ballet companies…also…there are many empty seats in The Wang Theatre, particularly for the mixed repertory programs.”
Thus, “beginning this fall, Boston Ballet will adopt a performance format similar to ones that have proven successful at other major Northern American ballet companies. Two productions will be performed in tandem over a three-week period – a full-length ballet and a repertory program… in addition, the balcony of The Wang Theatre [with the exception of the mezzanine] will be closed and will no longer be available for subscription or single tickets. “
In closing, she notes that this season the Boston Ballet experienced a 10% increase in subscription sales. [note that a recently posted link gives a figure of "600 additional subscribers"]
Posted 08 March 2003 - 02:43 PM
Do you think that they would have more sellouts, if ticket prices were not so high. In the end, they would make more money.
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