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Boston Ballet Box Office Woes

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#31 citibob


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Posted 19 November 2002 - 01:52 PM

The rational 4Ts gave for lowering ticket prices was that increased volume could more than make up for the lower price to result in higher total revenue. It's hard to tell, but it's possile that is true. Our ticket prices are dramatically lower than BB's; maybe too low for now, because we sell out every show.

#32 Leigh Witchel

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Posted 19 November 2002 - 07:59 PM

Lower ticket prices work if the audience is being priced out of the market. Sometimes, distressingly enough, you get the same audience, only they're paying less. A company's health has a great deal to do with earned income. Perhaps targeted discounts (like NYCB's 4th Ring Society) would catch the people who needed the discount rather than those who didn't.

#33 fendrock


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Posted 17 February 2003 - 06:19 AM

[Note: This confirms some of the news under the "CNN reports problems" thread...]

Apparently, we are not the only ones who have worried about the impression left by all the empty seats at Boston Ballet performances.

As a Boston Ballet subscriber, I recently received a letter from Valerie Wilder explaining changes in the upcoming Boston Ballet season schedule.

According to this letter, Ms. Wilder has “observed that [Boston Ballet] has more performances than other similarly sized or even larger ballet companies…also…there are many empty seats in The Wang Theatre, particularly for the mixed repertory programs.”

Thus, “beginning this fall, Boston Ballet will adopt a performance format similar to ones that have proven successful at other major Northern American ballet companies. Two productions will be performed in tandem over a three-week period – a full-length ballet and a repertory program… in addition, the balcony of The Wang Theatre [with the exception of the mezzanine] will be closed and will no longer be available for subscription or single tickets. “

In closing, she notes that this season the Boston Ballet experienced a 10% increase in subscription sales. [note that a recently posted link gives a figure of "600 additional subscribers"]

#34 oliveoil34


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Posted 08 March 2003 - 02:43 PM

I've been attending performances of the Boston Ballet for several years now and I am wondering if anyone else feels that the price of tickets has been a deterrent to attending more than one or two ballets per season. This year the ticket prices have increased to approximately $80 per ticket for orchestra seats. Boston audiences are not used to paying that much for ballet tickets. That is a lot of money (especially in this economy) for the average person to pay. I know from speaking with Nutcracker families, that ticket prices were definately a problem during the Nutcracker season. Families that would have liked to have seen the production several times because their child(ren) were in it, did not attend more than once or could not invite extended family members to the show. I think the Boston Ballet has relied heavily on Nutcracker families for its past revenues. The estimated shortfall this year for the Nutcracker was $800,000. Nutcracker revenues have always helped support the rest of the Boston Ballet's productions.

Do you think that they would have more sellouts, if ticket prices were not so high. In the end, they would make more money.

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