Here is the company's announcement:
NCM FATHOM EXPANDS ITS ARTS AND CULTURAL PROGRAMMING WITH RENOWNED NEW YORK THEATRE BALLET SERIES CREATING "SEASON OF THE ARTS"
IN OVER 400 MOVIE THEATERS NATIONWIDE
New Agreement with MarQe Entertainment Brings Classic Chamber Ballet to Local Community Cinemas Beginning in August
LAS VEGAS - March 31, 2009 - NCM Fathom, the alternative entertainment division of National CineMedia, announced today an agreement with MarQe Entertainment Inc., (MarQe) to present a series of New York Theatre Ballet (NYTB) performances exclusively in select movie theaters nationwide beginning this August. The NYTB is historically known for its elaborate storybook sets, rich costumes and mesmerizing choreography where each classical story comes to life through the art of dance. The New York Theatre Ballet series will complement Fathom's existing opera schedule, offering audiences a "Season of the Arts," beginning in late summer and continuing into 2010. The series will include a live performance of The Nutcracker, which is slated to be broadcast live from New York in December. Each performance will feature exclusive segments that will only be seen by cinema audiences. The agreement for Fathom to exclusively distribute The New York Theatre Ballet series was announced today by Dan Diamond, vice president of Fathom, at ShoWest 2009, the largest annual convention for the motion picture industry.
Through this new agreement, Fathom in conjunction with MarQe will present The New York Theatre Ballet series featuring six performances of dynamic chamber ballet classics such as Sleeping Beauty, Cinderella, The Nutcracker, Carnival of the Animals and The Alice in Wonderland Follies. The ballet performances are perfectly suited to the attention span of the youngest audience members, yet sophisticated enough for the most discerning adults. Hailed by The New York Times as "a discreet little pearl in the oyster of New York dance," NYTB has earned acclaim for its restoration and revival of small masterworks by great choreographers and for its innovative ballets based on children's literature.
The New York Theatre Ballet series will be offered across NCM's exclusive Digital Broadcast Network (DBN) - North America's largest cinema broadcast network that reaches nearly 500 movie theaters and performing arts centers in the country. Tickets will be available beginning Friday, July 10th. Visit www.FathomEvents.com to learn more.
About New York Theatre Ballet
Founded by Diana Byer in 1978, the NYTB is the most widely seen chamber ballet in the U.S. NYTB is the only chamber ballet company in New York to celebrate its 30th anniversary in 2009 - an important milestone since numerous chamber companies have closed due to dwindling arts funding and increased costs.
"We are thrilled with the opportunity to work with MarQe and NCM Fathom bringing NYTB's 30-year legacy to the screen for audiences across the country to enjoy. In this current economic climate, it is more important than ever to make the arts accessible and affordable and we're doing just that by bringing the rich experience of the NYTB to local cinemas nationwide," said Byer, artist director and founder of NYTB.