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Chinese Arts Planners @ Kennedy Center Seminar

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#1 dirac


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Posted 18 July 2005 - 03:53 PM

In a changing economic environment, Chinese arts organizations turn to the Kennedy Center and Michael Kaiser for advice. Article in the NY Times.


In a conference room at the John F. Kennedy Center for the Performing Arts, the struggling new manager stood and asked a simple and pointed question of Michael M. Kaiser, the center's president: "How do you run a marketing department with no marketing budget?" A room full of her peers looked up eagerly for an answer.

As China races toward a more market-driven economy, it is building new theaters, concert halls and museums nearly as fast as it is erecting Western-style shopping malls, hotels and business complexes. But the government is also decentralizing control of the arts industry, cutting the full subsidies long provided to companies and performers.

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