Sunday, November 22

[dirac]

PBS will broadcast Colorado Ballet's Nutcracker multiple times.

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Both sides see a benefit. Rocky Mountain PBS gets hours and hours of free content to fill key time slots in its schedule. The station’s mandate is to program locally, and this presentation, no doubt, helps accomplish that.

In return, Colorado Ballet gets a prime opportunity to raise cash for its ailing budget through the appeals for support that will accompany the presentation. Public television, known for its highly effective pledge breaks, can be a fundraising powerhouse.