As Mel Johnson noted it's (I think American) slang.
Dog-and-pony show
NOUN:
Slang - An elaborate presentation orchestrated to gain approval, as for a policy or product.
ETYMOLOGY:
From the razzle-dazzle of trained animal acts at circuses.
Strange when at the McDonald Ballet competition in Sydney this year, the MC was very vocal about how insignificant support from
the state and federal government had been. He also had a bit of fun with their primary sponsor. Noting that in no way where
they suggesting that the kids subsisted on or was Macdonald's food performance enhancing.
I think the person that called you was more concerned, as you noted, with losing what support they had rather than consider that
your article might help motivate or support them in trying to get further funding.
Very small town minded of them, not to mention discourteous of calling you directly. Was it even a official call? Would have made
a great letter to the editor, I would imagine it would have gotten very embarrassing for them.