I'm always struck by the difference between SAB's rather cozy, personalized IG account that's filled with pictures of students, classes, teachers, and what not, and NYCB's extremely corporate IG. The two institutions are so interconnected, but SAB's IG account seems run by someone who truly loves SAB, and NYCB's IG account seems like it's run by someone whose job it is to run a company social media account.