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Safire on the art of blurbing

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In last Sunday’s New York Times magazine, William Safire took a look at the most overused adjectives for book blurbs:

Sales problem: How do you blurb a dull book? Meticulously researched, or if you're really in trouble, definitive, exhaustive, spiced with profoundly insightful. Whatever covers a lot of ground and spans the millennia is a sweeping epic, which could soon be a major motion picture about three generations of janitors.


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