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annoying ad campaign continued


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#1 balletmama

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Posted 03 February 2003 - 10:42 AM

Tried to find the original thread but did not succeed. Those of you who have seen the now infamous "Without sports they'd just be dancers" ad campaign, featuring professional cheerleaders, will enjoy this item from today's Metropolitan Diary in the NY Times. This poster, observes Times reader Ginger Curwen, is displayed on the No. 1 train that stops near the Joyce, Broadway, and Lincoln Center. "A dancer (or dance appreciator), presumably, has cleverly amended the slogan by taping alternative signs on the second and sixth words. The new, imporoved, and culturally currect poster of the cheerleaders now reads: 'Without dance they'd just be trophies.'"

I like to think that the culprit was a BalletAlertnik. ;)

#2 Manhattnik

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Posted 03 February 2003 - 12:11 PM

That "they'd just be dancers" poster is on a bus-shelter right at the corner of 65th and Broadway, like a deliberate slap in the face to all those hardworking ballet dancers and students who work and live in the immediate vicinity.

I keep on expecting to see it defaced in some appropriate manner, perhaps with the plexiglas covering shattered by a bazooka-launched toe shoe or two. Perhaps someone could apply for a NYSCA grant for that very thing?

I recently noticed someone had stuck a small note on the Lincoln Center ad saying what an insult the ad was to dancers everywhere. I rather like the "improvement" cited in Metropolitan Diary.

#3 BW

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Posted 03 February 2003 - 04:00 PM

Thanks you two and many thanks to the person who ammended that ignorant ad campaign's poster!

What is it supposed to be advertising, anyway?

#4 Farrell Fan

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Posted 03 February 2003 - 04:59 PM

Good question, BW. It seems to me that much, maybe most, advertising these days strains to be "amusing" and ignores the product or service. Completely forgotten is what the viewer or reader is supposed to do about the message. :)

#5 balletmama

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Posted 03 February 2003 - 06:25 PM

It's true, BW. I wish I could remember what the product was! Then I would know what to boycott! ;)

#6 BW

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Posted 03 February 2003 - 06:29 PM

Well, I know there are at least a couple of people here and there who walk past this bus stop regularly, so I hope they'll tell us. I feel a letter coming on.

By the way, Farrell Fan, I'm in agreement...though, often, the ads for certain items are so stupid I do remember - such as that really bad one about "losing the carbs, not the taste" for, uh, um, is it Coors Light? ;) I see the billboard everyday.

#7 Manhattnik

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Posted 03 February 2003 - 08:31 PM

It's one of many condescending ads for ESPN, the "Entertainment" and Sports Programming Network. Or words to that effect. Other ones in the series proclaim that without sports we'd have nothing to wear (oh really?), and, it's implied, no reason to live.

It's really one of the lamest and most condescending ad campaigns I can remember. People who already love sports and probably already have their noses glued to ESPN 25 hours a day will doubtless feel validated, but I wouldn't be surprised if dancers and dance fans weren't the only group to find them very offensive. I hope it backfires on ESPN!

I don't really have anything against professional sports cheerleaders. They work hard at what they do, and if they can make a living at it, more power to them.

I still think the ads are puerile.

#8 Calliope

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Posted 04 February 2003 - 02:27 AM

As an ESPN watcher, I am not fond of all of the ads, but some are very tongue in cheek.
There are several ads running before films, hopefully they don't go any further on the "dancer" campaign.
I think most of the ads start (or end) "without sports..."

#9 Mel Johnson

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Posted 04 February 2003 - 03:45 AM

To arms, O Balletalertniks! Keep a roll of bright yellow tape in one hand and an indelible marker in the other, and supply this poster wherever you see it with the brilliant correction provided by the subway editor!

#10 Dale

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Posted 04 February 2003 - 08:47 AM

I enter this thread with my head hanging in shame -- I work for ESPN. I brought up the ad, and the street-side editing it received, to some of my co-workers, and they thought it was great. But I think they were laughing about the cheerleaders-trophies connection. I like my job, I like getting a paycheck...but, I think it's safe to bring this up, in the New York Post last year, Phil Muchnick (the sports TV columnist) brought up how the company has very strict rules about harassment and treating women fairly in the workplace, but then consistently has misogynist content on its shows and in its magazine.

#11 BW

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Posted 04 February 2003 - 08:58 AM

Dale, in this case, there is no guilt by association....at least as far as you're concerned! :D

I like Mel's suggestion...perhaps under the cover of darkness?

#12 Treefrog

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Posted 04 February 2003 - 10:46 AM

Hey! We DO got culture here in Chicago! We have this ad adorning a huge billboard right on the major north-south highway that cuts through the middle of town.

Can't do much to amend it there, I'm afraid, as much as I love the suggestion.

The irony is that it sits right near a left-over Nutcracker billboard, with Calvin Kitten in glorious mid-leap.

#13 BW

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Posted 04 February 2003 - 07:36 PM

Thank you Treefrog!!:)

#14 Calliope

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Posted 08 April 2003 - 03:12 PM

I tossed already, and I meant to go look at it again.

But the new Dance Magazine has an ESPN ad

I can't remember what it says, so if anyone sees it, please post the exact wording.
I don't think it was a spoof, but I'm having a senior moment.

Something about if it wasn't for sports, we'd only see dance on stage?

#15 nlkflint

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Posted 08 April 2003 - 03:42 PM

Yes, the current May 2003 issue of DANCE has the ESPN ad on page 8:
Lynn Swan is in mid air carrying the football in a photo taken during an NFL game, and the title of the ad is

"WITHOUT SPORTS, WE'D SEE DANCE ONLY ON STAGE."

In small letters at the bottom it states: Lynn Swamm studied dance which improved his performance on the field.

I tried to add the image here-can't figure out how, sorry.

Update: Here is a link http://hometown.aol....page/index.html

A bit of the right edge was cut off but you get the essence of the
ad.


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