Ballet Barbie is here
Started by
Ed Waffle
, Feb 09 2001 07:23 AM
24 replies to this topic
#1
Posted 09 February 2001 - 07:23 AM
This must have been discussed here before, but today's (2/9/01) Wall Street Journal has an article "Barbie Learns Ballet and Launches a Movie Career".
"The 84 minute direct-to-video feature stars Barbie as Clara in "The Nutcracker" and puts her and boyfriend Ken (he's the Nutcracker) in highbrow company: New York City Ballet Master in Chief Peter Martins will choreograph the ballet segments of the video, and the London Symphony Orchestra will perform the music..."
"The Nutcracker will be accompanied by a book, eight Nutcracker themed dolls, sleepwear and a Hallmark Christmas ornament.
"Mattel's Nutcracker is certainly not for traditionalists. The video will feature only 12 to 15 minutes of actual ballet [EW note--WSJ term "actual ballet"] with the bulk of the movie being a story designed to entertain children aged three to eight years old.
"Mattel has added a generous dose on new charcters that readily translate into toys as plot twists allow Barbie, in the role of Clara, to emerge as a modern heroine."
"For example, Clara comes across a series of six friendly characters....(which) will be sold separately as dolls"
"(Martins) will work with five dancers from the New York City Ballet who will dance on stage using optical sensors...a computer generated Barbie model will be superimposed on top of the dance images."
"(Martins) goal is to provide them (Mattel) with what they need and hopefully have some integrity at the end."
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A few questions from this part of the peanut gallery:
What will Wendy Wasserstein say? (WWWWS)?
What is a "Ballet Master in Chief". Sounds more like a military rank than anything else.
The video is scheduled to go on sale October, 2001. How tired of it will parents be by November?
Most importantly, will it help or hurt attendance at the zillion "Nutcrackers" around the country next Christmas season?
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It is on page B1 of the print edition. WSJonline is subscription only.
------------------
"Happy are the fiery natures which burn themselves out,
and glory in the sword which wears away the scabbard:
CAMILLE SAINT-SAENS
Writing of Pauline Viardot
"The 84 minute direct-to-video feature stars Barbie as Clara in "The Nutcracker" and puts her and boyfriend Ken (he's the Nutcracker) in highbrow company: New York City Ballet Master in Chief Peter Martins will choreograph the ballet segments of the video, and the London Symphony Orchestra will perform the music..."
"The Nutcracker will be accompanied by a book, eight Nutcracker themed dolls, sleepwear and a Hallmark Christmas ornament.
"Mattel's Nutcracker is certainly not for traditionalists. The video will feature only 12 to 15 minutes of actual ballet [EW note--WSJ term "actual ballet"] with the bulk of the movie being a story designed to entertain children aged three to eight years old.
"Mattel has added a generous dose on new charcters that readily translate into toys as plot twists allow Barbie, in the role of Clara, to emerge as a modern heroine."
"For example, Clara comes across a series of six friendly characters....(which) will be sold separately as dolls"
"(Martins) will work with five dancers from the New York City Ballet who will dance on stage using optical sensors...a computer generated Barbie model will be superimposed on top of the dance images."
"(Martins) goal is to provide them (Mattel) with what they need and hopefully have some integrity at the end."
-----
A few questions from this part of the peanut gallery:
What will Wendy Wasserstein say? (WWWWS)?
What is a "Ballet Master in Chief". Sounds more like a military rank than anything else.
The video is scheduled to go on sale October, 2001. How tired of it will parents be by November?
Most importantly, will it help or hurt attendance at the zillion "Nutcrackers" around the country next Christmas season?
------
It is on page B1 of the print edition. WSJonline is subscription only.
------------------
"Happy are the fiery natures which burn themselves out,
and glory in the sword which wears away the scabbard:
CAMILLE SAINT-SAENS
Writing of Pauline Viardot
#2
Posted 09 February 2001 - 10:57 AM
I can't wait to see what will be next... a line of Barbie dolls for Giselle ? And will they sell ALL of the Wilis for the second act together, or will you have to buy each one seperately ?
I don't know if I like this idea of a Barbie doll Nutcracker or not- but it is pretty funny.
I don't know if I like this idea of a Barbie doll Nutcracker or not- but it is pretty funny.
#3
Posted 09 February 2001 - 12:34 PM
leibling, I think you should contact their marketing department. They don't know what a gold mine they're sitting on. Barbie Ballet Gold would include, in addition to Nutcracker (the entry-level doll): Swan Lake, Juliet, Agon (with big hair). Now, could there be an Isadora Barbie? Nah. But we could sell lots and lots of costumes.
I love the idea of having to buy each Wili separately. A family with three little girls could do it if they each got one for birthdays and Christmas.
I love the idea of having to buy each Wili separately. A family with three little girls could do it if they each got one for birthdays and Christmas.



