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Marketing tip -- can you top this one?


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#16 Mme. Hermine

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Posted 10 October 2002 - 04:24 AM

how about:

"Spend a night at the ballet....awake refreshed!"

#17 Kate B

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Posted 10 October 2002 - 04:26 AM

Ballet - cheaper than football...

Or should that be 'better value than football'?;)

#18 Juliet

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Posted 10 October 2002 - 08:22 AM

There is no way that I can add to this!
However, in it's defense, I must hasten to defend the Baltimore Opera. These ads are a hoot. They are not nasty, not perjorative, they are really clever, they translate to print very well--I used to save the brochures I got as examples of good marketing.

I think they are great! So there. Look at their web site--

I have to say that I think Farrell Fan's slogan would go on my car if I were a bumper sticker kinda gal......

#19 Farrell Fan

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Posted 11 October 2002 - 03:40 PM

I just saw a commercial for this. The tag line was "You can forget everything you ever thought a musical was supposed to be."
Like entertaining?

#20 Juliet

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Posted 11 October 2002 - 04:06 PM

Tsk, tsk.....now, be nice!!
This is Twyla Tharp, danced to Billy Joel.

(I think I'm busy that evening. In fact, I know I am!):rolleyes:

#21 BW

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Posted 11 October 2002 - 08:06 PM

Babes, buns, and brawn!Bada bada bing!!!! And you say ballet's not your "thing"?:rolleyes:

#22 balletbooster

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Posted 12 October 2002 - 08:03 AM

"Men in Tights; Women in very short skirts. Need we say more?"

#23 fendrock

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Posted 26 October 2002 - 01:04 PM

I just want to say that, here in the Boston area, Brunswick Sardines are getting quite a bit of radio commercial air time, and I think ballet is an easier sell than sardines.

#24 tutu14

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Posted 28 October 2002 - 09:45 AM

I was flipping through some old programmes and came across this one for the Alberta Ballet in 2000.
"Shakespeare, without all those damn words" :)


L.

#25 Hans

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Posted 28 October 2002 - 01:26 PM

In the theater of life, there are dancers, and there are watchers. Watchers wanted.

How about this:

The new Delta Theater--the first theater in its class with seats that recline all the way back!

#26 Mme. Hermine

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Posted 29 October 2002 - 05:59 AM

or the poster i saw (an old one) recently for Indianapolis Ballet Theatre:

"We've got great moves!"

#27 Xena

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Posted 29 October 2002 - 10:13 AM

I just read this lovely article in
http://www.seattlewe...8/at-ghee.shtml
written by FRANKIE GHEE
it will make you laugh..

He talks about how tough times are for high culture and yet at the same time, crowds are flocking to see professional wrestling matches. So he suggests some things....

Published December 2 - 8, 1999

"To Get Wrestling Fans to cross over to ballet, promoters should:

-Start calling ballerinas "The Women of Ballet."
-Include more grunting and yelling.
-Encourage food and beverage consumption during performances.
-Create ongoing feuds between dancers.
-Have an excitable announcer explain what's happening on stage.
-Schedule performances alongside monster truck rallies.
-Stage huge televised events such as the Ballet Smackdown.
-Get dancers to change their names to things like "The Pinkinator" and "Bulge Bronson."
-Include more body slams.

To Get Ballet Fans to watch more wrestling, promoters should:

-Include more technical terms like pirouette and leap.
-Frequently change storylines and background scenery.
-Give each bout a more literary title, such as Swan Blood Lake or Petruska's Bloody Nose.
-Print up expensive programs that explain the characters' motivations.
- Let the orchestra sit in the good seats.
-Get performers to wear tighter outfits and matching shoes with no arch support.
- Use more group synchronized choreography. ":D


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