Misty Copeland becomes the face of Under Armour's line of women's apparel.
"Gilda and I coming together couldn't have been more perfect," Copeland says. "One of her visions was to have me being seen as not just a ballerina, but the athlete that I am. Under Armour is a brand that takes chances and had the mission to promote people who had struggles but persevered while not conforming to the typical mold."
In the Under Armour spot, a young girl voices the words of a rejection letter as Copeland cuts the air with her moves. The payoff comes at the end, when words on the screen tell the viewer that Copeland is in fact a soloist for the American Ballet Theatre.