Corporate takeovers of ballet companies?
Posted 27 February 2002 - 01:33 AM
Posted 08 March 2002 - 03:12 AM
Well NY State Theater was named for the state who I believe funded it, and might not be too happy to lose the designation. But lets not forget the granddaddy naming rights of them all Avery Fisher Hall. Avery Fisher, founder of Fisher Electronics donated huge sums of money for the re-doing of what was Philharmonic Hall.
Cant wait to go to the Philip Morris Opera House where one can hear the Metropolitan Opera perform. eek.gif
[ March 08, 2002, 03:14 AM: Message edited by: hal ]
Posted 08 March 2002 - 06:10 AM
Unfortunatly, artistic boards are increasingly composed of business types and are looking ONLY at the bottom line. The Executive Director title being replaced by CEO is a testament to that.
Commercialism may be the wave of the future but the problem would come down to who controls the artistic content. Do we sell our integrity, and at what price?
Posted 08 March 2002 - 12:00 PM
What does the donor want for his or her money? He or she needs to understand that name recognition and profound thanks is not artistic say.
The artistic director needs to look at the size of the donation. Is it so large that he or she is in fact handing some artistic control to the donor in the same way that when a business has one client, the client starts to call the shots?
If someone wanted serious naming rights like "The X Festival of New Works", that begins with a multi-year committment of support from them, come rain or come shine. You want your name on it, you're in for five years, whether you like what's being made or not.
0 user(s) are reading this topic
0 members, 0 guests, 0 anonymous users
Help support Ballet Alert! and Ballet Talk for Dancers year round by using this search box for your amazon.com purchases (adblockers may block display):