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2014-15 Ballet in Cinema - North American screenings


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#16 sandik

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Posted 19 July 2014 - 01:29 PM

The whole thing is really erratic, and the local theaters find themselves in an awkward situation -- needing to promote a singular event when they rarely do that kind of advertising for the rest of their programming.



#17 DD6948

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Posted 31 July 2014 - 08:42 AM

I just saw that there are more venues other than just Fathom that are screening the Bolshoi broadcasts. The new website for the Bolshoi broadcasts is http://www.bolshoiballetincinema.com/ and it seems like it is the same distributor as The Met! It is great to see that many more theaters all over the US will be screening Bolshoi moving forward.



#18 sandik

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Posted 31 July 2014 - 01:10 PM

That is a good development -- I'm looking forward to Legend of Love and Pharoah's Daughter. 



#19 Dale

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Posted 31 July 2014 - 01:23 PM

I just saw that there are more venues other than just Fathom that are screening the Bolshoi broadcasts. The new website for the Bolshoi broadcasts is http://www.bolshoiballetincinema.com/ and it seems like it is the same distributor as The Met! It is great to see that many more theaters all over the US will be screening Bolshoi moving forward.

 

Wow. This definitely helps. It moved it out of the small, old theater that puts the culture offerings in a tiny theater with a broken speaker system and a loud air vent. These other theaters are the ones where The Met and/or NT Live broadcasts are shown. Much better.



#20 DD6948

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Posted 31 July 2014 - 01:29 PM

 

I just saw that there are more venues other than just Fathom that are screening the Bolshoi broadcasts. The new website for the Bolshoi broadcasts is http://www.bolshoiballetincinema.com/ and it seems like it is the same distributor as The Met! It is great to see that many more theaters all over the US will be screening Bolshoi moving forward.

 

Wow. This definitely helps. It moved it out of the small, old theater that puts the culture offerings in a tiny theater with a broken speaker system and a loud air vent. These other theaters are the ones where The Met and/or NT Live broadcasts are shown. Much better.

 

Yes, and according to the website there will be 4 theaters in Manhattan as opposed to just 1 venue, and all will be shown live. I hope to see more of Smirnova this cinema season - official season trailer shows her and Hallberg: https://www.youtube....h?v=wd0BV9pR_wM



#21 Dale

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Posted 25 August 2014 - 07:23 AM

Bad news for those of us who were watching these ballet broadcasts at Digiplex theaters. They've been bought by Carmike Cinemas. While I see they have some arts offerings, they might not have the same ones with as many dates as Digiplex did. I'm holding out hope because the banner for their "events" selections is all ballet :)

 

http://www.carmike.com/Events

 

On the other hand, good news for Hartford viewers is that Cinestuio is showing the Bolshoi's Legend of Love on October 26. 



#22 volcanohunter

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Posted 16 October 2014 - 03:43 PM

In Canada the Royal Ballet has found a new home with Landmark Cinemas, after its initial arrangement with Cineplex fell through.

 

Manon
Saturday, December 6 at 11 am (10 am in British Columbia)
Monday, December 15 January 26 at 6:30 pm

 

Alice's Adventures in Wonderland
Saturday, January 24 at 11 am (10 am in BC)
Monday, February 2 at 6:30 pm

 

Swan Lake
Saturday, April 18 at 11 am (10 am in BC)
Monday, April 27 at 6:30 pm

 

La Fille mal gardée
Saturday, June 6 at 11 am (10 am in BC)
Monday, June 15 at 6:30 pm

 

Participating Landmark locations:
YT - Whitehorse (Qwanlin)

BC - Campbell River, Courtenay, Cranbrook, Kamloops, Kelowna (Paramount), Nanaimo, New Westminster, North Vancouver, Penticton, Surrey, Victoria
AB - Calgary (Country Hills), Calgary (Shawnessy), Edmonton (City Centre), Spruce Grove
MB - Winnipeg (Grant Park)
ON - Hamilton, Kanata, Kingston, Kitchener, London, Orleans, St. Catharines, Waterloo, Whitby

 

Ticket prices: $16.99 for adults, $14.99 for seniors and $11.99 for children

http://www.landmarkcinemas.com/en.aspx

 

The Royal Ballet can also be seen at the Royal Theatre in Trail, BC, on Sunday mornings, keeping them on more or less the same sort of schedule as the Bolshoi.
Manon - December 7 at 9:55 am
Alice - February 8 at 9:55 am
Swan Lake - April 26 at 9:55 am
Fille - June 7 at 11 am

http://www.royaltheatretrail.com/dance



#23 volcanohunter

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Posted 09 November 2014 - 09:19 PM

The whole thing is really erratic, and the local theaters find themselves in an awkward situation -- needing to promote a singular event when they rarely do that kind of advertising for the rest of their programming.

 

Out of curiosity, has anyone seen these ballet screenings advertised in the playbills of ballet companies? I went to the opera and saw a full-page ad for the Met Live in HD in the program. I went to see a play and found a full-page ad for National Theatre Live in the program. But the same movie chain hadn't placed an ad for its dance series in the ballet company's program. I'm not necessarily saying the ads are effective; around here the Met in HD is well attended, and NTL is not. But when it comes to promoting ballet screenings, the movie theaters don't even seem to try.



#24 sandik

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Posted 09 November 2014 - 09:33 PM

The dance broadcasts seem to be the orphans around here -- I see ads for the National Theater programs in the daily paper, but nothing for the dance broadcasts.

#25 volcanohunter

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Posted 10 November 2014 - 11:12 AM

Is this because the National Theatre broadcasts often include actors familiar from television and film? In my experience their presence usually doesn't do much for ticket sales, but the operating assumption may be that readers will respond to "live in HD" ads the way they respond to movie ads with the same actors, i.e., in very large numbers. By that reasoning ballet doesn't stand a chance.

 

I also can't help wondering whether the movie chains have encountered resistance from ballet companies, which fear the competition. Personally, I suspect arguments about "cannibalization" are fallacious. I looked through my calendars going back to the 2010-11 season, when direct-to-cinema ballet began in earnest, and in every season since then my live ballet, opera and theater-going has exceeded the number of performances I saw at the multiplex. Of course, I can't say definitely whether that would still be the case if I were actually living in London and faced with the choice of seeing the same performance in person or on a movie screen, but I find the experiences are substantially different and don't cancel out each other.



#26 sandik

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Posted 10 November 2014 - 12:04 PM

Well, I know that the 'Cumberbatch effect' drove a lot of attendance recently, but that might just be Seattle...

I don't know that local dance organizations perceive these broadcasts as big competition -- around here, it just seems like no one has thought to put it all together.

#27 volcanohunter

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Posted 10 November 2014 - 12:58 PM

I can only speak for myself, but what usually prompts me to see a filmed version of a play is the play itself, not who is performing in it. It's entirely possible that James Franco does not have the appeal of Benedict Cumberbatch--honestly, I haven't the faintest--but a few days ago Franco and his colleagues in Of Mice and Men drew just over a dozen people to the cinema. Two days later a cast of actors unfamiliar to me got about the same number of viewers for Henry V at a rival multiplex. Granted, Of Mice and Men was playing at two locations on a Thursday evening, with encore screenings yet to come, while Henry V was a single screening on midday Saturday, which are all important factors to consider, but my experience suggests that the dozen or so people in attendance is pretty typical, movie actors or no.

 

There are plenty of marketing problems to go around. The screening of Henry V was preceded by a trailer for the Globe on Screen series. While there is certainly nothing wrong in reminding viewers about forthcoming showings, the fact is that those present already knew about the series, they wouldn't have come otherwise. What wasn't advertised were the forthcoming screenings from the Royal Opera House by the same movie chain, even though the Globe and the ROH have the same distributor. This was a lost opportunity. Of Mice and Men was preceded by a trailer for the Bolshoi's presentations, but it failed to take into account that in Canada the next screening, The Pharaoh's Daughter, would be showing a few days earlier than trailer implied. This also isn't great marketing.

 

I certainly hope that ballet companies aren't throwing up roadblocks to marketing ballet screenings, but I am at a loss to explain why the relevant screenings are being advertised with local opera companies and dramatic theaters, but not through local ballet troupes.



#28 volcanohunter

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Posted 14 November 2014 - 10:14 PM

Argh! The program of the National Ballet of Canada includes an ad from the Cineplex chain for its series of art exhibit films, but not its ballet series. No doubt many of the NBoC's patrons already know about the ballet screenings, but surely there are at least a few who may be new to all this. Madness.

#29 volcanohunter

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Posted 20 December 2014 - 03:42 PM

Today I was at a well-attended screening from Shakespeare's Globe, and while the trailer reel advertised only forthcoming screenings from the same series, everyone coming into the movie theater was handed a little stack of shiny new flyers and brochures about its other cultural offerings. That's some sort of progress.



#30 sandik

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Posted 20 December 2014 - 05:44 PM

Oh excellent!


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