It's foolish not to consider what other companies will be presenting. The market is very small. Today La Scala has effectively fallen out of it. The Paris Opera has seen its geographical reach shrink. Neither the Bolshoi nor the Royal is in a very secure position in North America.
Think back to the 2010-11 season when the Royal Ballet, the Bolshoi and the POB all launched headlong into the live-to-cinema market. We got two Nutcrackers (predictable, I guess), two Giselles (within the same week) and two Coppelias. At the time I think Emerging Pictures was presenting all of them in the U.S. That sort of glut couldn't have made for easy marketing.
This season the Royal Ballet arguably found a better deal with Fathom Events, which decided to augment its ballet presentations by reaching into the 2012-13 archives for Swan Lake and Alice's Adventures in Wonderland, only to see those ballets programmed again for next season.
I hate to repeat myself, but if your Canadian distributor is faced with the prospect of two Swan Lakes, it's likely one of them is going to be dropped. Why take the chance that your company will be the one to be cut?
Distributors do have input into content, if only negative. Initially the Bolshoi's (French) distributor Pathé Live was also presenting the POB, but in 2012 Pathé opted not to renew the contract because it was unhappy with what the Paris Opera was offering for broadcast. http://www.tutti-mag...e-Pathe-Live-fr
(But they think a dreary Brezhnevite "aesthetic" is going to sell?)