Dec. 13 (Bloomberg) –- In today’s “In The Know” segment, The Royal Ballet Director Kevin O’Hare discusses growing the business of ballet by taking the live show and simulcasting it to a global audience inside cinemas around the world. He speaks to Anna Edwards and Mark Barton on Bloomberg Television’s “Countdown.” (Source: Bloomberg)
The Guardian references this interview in the following article Royal Ballet plans reality TV-style live broadcast for 2014].
Earlier this week, Kevin O'Hare, director of the Royal Ballet, gave an interview to Bloomberg TV, discussing the business model of the company's live screenings at cinemas. Much more interesting to ballet watchers, however, were two footnotes to the conversation. One was O'Hare's quiet but firm riposte to the disparaging remarks Carlos Acosta made recently about the lack of dedication among today's young dancers. O'Hare admits on camera that fewer members of the internet generation may be drawn to ballet, at least at first, but insists that those who do have no lack of passion and talent.
Even more intriguing is the comment O'Hare lets slip about plans for a 2014 repeat of the Royal Ballet Live experiment, launched in 2012. Allowing cameras backstage to film classes and rehearsals, this day in the life of the company was streamed live on YouTube and the Guardian website to an international audience that surprised even the company. No date has been announced for the second live broadcast.
Please note that the Bloomberg link in the Guardian ariticle is incorrect; however, I have provided the correct link at the very top of this post.