A story on Nevada Ballet Theatre's Nutcracker.
Over the past two years, NBT has seen increased longevity in sponsorships and ticket sales, hitting a record performance high of 12,000 attendees for last year’s “Nutcracker” — a figure as crucial as it is laudable, as the production cost NBT two-thirds of its annual budget.
“Do you build a ‘Nutcracker’ every year? No. This is something that’s an investment for 10 years,” Canfield says. “It really is a community effort, and that’s been the biggest asset. It’s allowed the production to stay local, and to take this holiday classic and reimagine it — it’s important that you can come and see it for the first time again.”