I saw the Wheeldon Alice in Seattle last night -- there were about 20 of us in the theater, and I overheard one woman say to another that "they don't do any marketing at all." Which appeared to be true.
It turned out to be a bad day for me to go off to the theatre so I missed out. I hope you found the perfromance to be entertaining.
There was definitely not a word of marketing around this event in Southern California.
I did enjoy the program, and I hadn't necessarily expected to. I have a feeling that this is a very different ballet in the theater -- some of the special effects (up and down the rabbit hole, wall full of doors) seemed to get a kind of 3D treatment (not real 3D, but they fill the screen in a way that the other material does not). But a few of the effects were quite charming -- I'm a sucker for the old-fashioned stuff like fake waves in the ocean. I thought a lot about Alastair Macaulay's comments on Wheeldon's duets (that they didn't give the woman much breathing space) and I think I could see what triggers that response. But actually, I thought they really reflected the Ashton influence, especially in the way they changed direction through the center of the body rather than following a limb on a outward arc.
The performances were universally very good, but Steven McRae as the Hatter and Zenaida Yanowsky as the Red Queen were extra special. They ran a couple of explainers during the intervals -- Wheeldon and Yanowsky talking about the Tart Adagio (which sends up the Rose Adagio), Joby Talbot talking about his score, Eric Underwood talking about his solo as the Caterpillar.