Dance is the most successful Kickstarter category of all (and that includes theater, music, film, design and technology). As a result, $2.36 million has come into the dance world through Kickstarter.
“It is probable Kickstarter will distribute more money this year than the NEA,” [Kickstarter co-founder] Strickler told Talking Points Memo earlier in the year. He said the site was on track to funnel $150 million dollars to its users’ projects in 2012, which would top the National Endowment for the Arts’s $146 million budget for the fiscal year.
But less publicized is the fact that the odds are against you on Kickstarter. Fewer than half of Kickstarter campaigns succeed... More than 60 percent of film and video campaigns fail, for example.
Here’s where dance is different — vastly different. More than 70 percent of dance campaigns on Kickstarter succeed.
She then goes on to discuss why this is so, but it certainly bypasses traditional grant committees and large donors, exposing standards, taste, and levels of expertise to the marketplace.