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ABT launches an appNews Release


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#1 Dale

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Posted 14 May 2012 - 07:13 AM

AMERICAN BALLET THEATRE LAUNCHES

THE ABT APP FOR

iPhone® AND iPod touch®


USERS RECEIVE THE MOST UP-TO-DATE INFORMATION ON ABT

PERFORMANCES, REPERTORY, DANCERS AND BALLET HISTORY



American Ballet Theatre, America’s National Ballet Company, proudly announces the addition of a mobile app to the Company’s digital resources. In launching the app, ABT aims to further reach its global audience. The ABT app, available for $1.99 in the iTunes Store, provides the following features:
  • Details on upcoming programs with up-to-date casting
  • Photos and background information on Principals, Soloists, corps de ballet and apprentices
  • Locate future performances by venue, by ballet or by individual dancers
  • A continually updated archive of choreographers, composers, designers and ballets since ABT’s founding in 1940
  • Social networking functions allowing users to share with friends, as well as invite others to performances via e-mail
  • Full-screen photo galleries
  • Details of performance venues, either on the web or on a map
  • News items and press releases
  • Add ABT performances to your calendar
  • Ticket ordering via phone and online
The ABT app is compatible with iPhone® and iPod touch® (iOS 4.0 or later.)
For information regarding the ABT app, please visit http://www.abt.org/mobile.
Connect with ABT via Facebook, Twitter and abt.org.

#2 kfw

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Posted 14 May 2012 - 08:42 AM

How many people knew that Darla Hoover co-choreographed Allegro Brilliante? Or that Maria Calegari helped choreograph Mozartiana? Ugh. Thanks for the news release, Dale, but that was a waste of two bucks.

#3 cobweb

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Posted 14 May 2012 - 09:28 AM

Not that I can't afford $1.99, but I can't believe they're charging for it!

#4 Amy Reusch

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Posted 15 May 2012 - 06:08 PM

Same here... It's an app that promotes ABT... Why on earth isn't it free? I couldn't figure out why I would want to pay for it...? Surely I missed something?


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