Brooke Miller, Woolly’s press and digital content manager, said Woolly’s goals are to integrate Twitter into the theater experience and provide “more transparency in our rehearsal and artistic process.”
They didn't ask the playwright's permission, and while he pointedly has not asked them to change their minds, he's not happy about it. What I'm interested in is their own thinking. I have to roll my eyes at the word "transparency," which suggests an ethical responsibility, but maybe they've just been living in Washington, D.C. too long and can't help sounding like politicians and don't intend that connotation. Still, I can't see how the tweeting could help the artistic process, and if anything it might further encourage people to confuse snap judgments in snappy language with seriously considered criticism. This looks like a publicity stunt.