Media management advice for New York City Ballet
, proffered by Kristin Sloan in The Huffington Post.
In my opinion, until NYCB commits to shifting both their operational and artistic focus from live ballet performances for audiences in a physical theater, to creating and providing the world with the best ballet experiences particular to NYCB's aesthetic and standards -- no matter where, how, or through what channel -- they will struggle to have a future, digital or otherwise. A strategic plan and vision for how the company, and its artists, can exist and succeed in these new media must be developed and executed as an integral component of the company's artistic programming, not as an afterthought. Without a plan and a commitment to take these new opportunities as seriously as the artists take their work, I'd imagine any kind of discussions around logistics and compensation are likely to stall.