City Ballet PremieresWhat is their effect on the deficit?
#1
Posted 09 August 2011 - 12:34 PM
I feel NYCB is diluting its brand by a commitment to mediocre premieres for the sake of "new combinations". I know these premieres are sponsored by donors - but when they are bad, they are bringing down the company in the manner described. It's gotten to the point where you can predict that all-Balanchine and all-Robbins programs are winners, but any program with a new ballet or a ballet by the Ballet Master in Chief is really not worth betting on. And you are betting when you decide whether to purchase tickets to NYCB - you want to make a good choice, cause this city is filled with choice, overfilled with cultural choices.
Isn't it the responsibility of the Board of Trustees to oversee the Ballet Master in Chief and moderate his commitment to new mediocrity? Is the Board totally behind this expenditure and excess?
I'd like to hear from you, the readers and ballet-goers. Do you think the deficit might be attributable to a decline in the quality of the ballets being presented with much marketing hype as "new"?
#2
Posted 09 August 2011 - 01:30 PM
#3
Posted 09 August 2011 - 01:32 PM
On the other hand, considering the state of the economy, they should program winners for their entire season, and separate "new works" into a smaller, cheaper venue. Perhaps a "new works" festival? Or a "new works" residency for MOVES at a festival such as Vail, Jacobs Pillow, Spoleto, etc?
Perhaps NYCB should limit their outside works to "proven" works from Jiri Kilian, etc? But then don't they look like everyone else around the country? Everyone else seems to do the Chinese menu approach: A little of this modern, a little of that restoration, a little of this Balanchine, a little of that Romantic story ballet.
#4
Posted 09 August 2011 - 06:49 PM
#5
Posted 09 August 2011 - 11:32 PM
You've made excellent points. It is desirable to have new choreography. It is desirable for dancers to have new works choreographed on them. But the key question is, is it necessary? It is necessary to reduce a $6 million budget deficit. It is essential to keep audiences coming to see the company. Programming fewer premieres will not cause the company to die. Incurring huge expenditures on ballets that are DOA will endanger the company. Reducing seating capacity is a clear sign that the repertoire cannot attract enough people to fill the hall. I remember - correct me if I'm wrong - when seasons offered two new premieres. Now they regularly offer five. This is a luxury and I think the number of premieres can be cut back to two without putting the company on life support.
I relish the exchange of ideas, and since controversy follows me wherever I go, I look forward to the forthcoming discussion.
#6
Posted 10 August 2011 - 01:56 AM
Since Mr. Martins took over, soon after Mr. B's death in 1983, the whole idea of adding new works to the repertory has been of utmost importance, for reasons that many of you have already cited. Mr. Martins has tried many approaches. He realized that he could not supply the Company with all the works it needed, and until 1998 he, like Balanchine, shared the bulk of the responsibility with Jerome Robbins. Mr. Martins has also brought in outside choreographers, several times creating "Festivals" to quickly increase the number and scope of new works. Mr. Martins is, if nothing else, a great "showman," and the Festivals -- some of which exclusively celebrated Mr. B. -- were always well put together and well attended. Each time he had to have the Board "on board" so to speak, because these events had to be budgeted. Personally, I can't imagine being able to stand in front of the Board to propose yet another Festival -- I'm sure not all of them truly understand the importance of creating new works. When Mr. B was alive, he didn't have to ask permission, he just spoke to Mr. Kirstein, and off they went (but he knew what was coming: Mr. B. is also quoted as saying "Après moi, le Board").
The first really ambitious Festival was the American Music Festival, in 1988, just 5 years after Mr. B's death. Martins invited many outside choreographers -- from first timers to experienced (like Paul Taylor) and gave them their chance. He also gave them buckets of money, and the lesson of that festival became the guidelines for future events: no sets, only variations on leotards for costumes, because some of the 1988 premiers were such visual turkeys. The "Architecture of Dance," with its five (?) ballets designed by Calatrava was the first time since the 1988 endeavor that he bent those guidelines on a large scale.
Mr. Martins has also attempted to foster the choreographic talents of past and present members of the Company, at workshops and for main stage productions. That was the way that Christopher Wheeldon got started choreographing for NYCB (he had been choreographing since age 8). Among others were Miriam Mahdaviani, Christopher d'Amboise, Bart Cook, Robert LaFosse, and Alexander Proia. The New York Choreographic Institute (for which Justin Peck has just been named Resident Choreographer [not sure of the title]) is another attempt at stimulating young talent. I personally feel that this area is where Mr. Martins has not pushed hard enough, or given enough dancers enough opportunities. We should have seen more from those dancer/choreographers, and seen more individuals given their chance.
Using "names" like Strohman, LuPone and MacCartney (and now, Millipied) is a great opportunity to enlarge the audience while building the repertory. We're lucky we have the status and draw to appeal to those artists, because hopefully the people that come to see those new works, will come again -- unlike "Nutcracker" audiences. (How many times has someone told you, "Oh, I just LOVE ballet, I've seen 'The Nutcracker' twice!!")
Whether or not the resulting work is a hit, or masterpiece or flop and does or does not enter the repertory is not the only issue. The issue is the "feeding" of the dancers and the commitment to creativity, in the hopes that both the dancers and the audience end up feeling "full" and hopefully, satisfied.
*The 1984 video biography shows this statement.
#7
Posted 10 August 2011 - 05:30 AM
I will write to Dan Wakin and suggest this controversial topic as an article. His access to City Ballet executives and to Martins may shed light on the issues that I have raised.
#8
Posted 10 August 2011 - 06:05 AM
I also should point out that the majority of performances in a year feature no new or recent choreography, so a subscriber or patron can easily find programs that feature the old chestnuts.
Maybe there have been some bad new ballets, but I don't think many of us end up "throwing the baby out with the bathwater." I saw ABT's rep program this spring, and although it was a mess, I am glad I saw it because it stretched and challenged my perspective on dance. It made you think and reflect. It broadened my vocabulary and dance experience. We should be open to new experiences, not closed to them. Our society is becoming too risk averse in general, looking for safe bets. Go out and live a little, which means accepting some disappointment along the way. And that applies in ballet too.
#9
Posted 10 August 2011 - 06:45 AM
If the NYCB were to sit on its creative butt and perform only "oldies but goodies," well, we might as well stay home and watch our videotapes of Merrill, Suzanne, Sean and Peter (not to mention Margot, Rudy, Eric and their ilk).
Risk is part of creativity, and creativity is the name of the game, not complacency and security. Not everyone doesn't like the new choreographies -- there have been torrents of cries of audience approval for every premier that the critics and older fans (myself included) have panned. That's OK with me, we need new audiences, and they will grow and learn to love more and more IF they continue to come.
But, again, the Artistic Director has diverse groups to please, and just as important as pleasing the Board and the critics is pleasing the dancers. At the risk of breaking Board policies momentarily, I'll say that I recall speaking to several corps dancers, at least 20 years ago, about a new work that I thought was awful (though I didn't say). Their response was that they loved dancing it. That means the choreographer had "fed" them, and they enjoyed the meal. Those are the dancers who will enjoy and love their work, and that transmits to every one of us, connecting at a subconscious, gut level and keeps us coming.
#10
Posted 10 August 2011 - 07:03 AM
ViolinConcerto, on 10 August 2011 - 06:45 AM, said:
If the NYCB were to sit on its creative butt and perform only "oldies but goodies," well, we might as well stay home and watch our videotapes of Merrill, Suzanne, Sean and Peter (not to mention Margot, Rudy, Eric and their ilk).
Risk is part of creativity, and creativity is the name of the game, not complacency and security. Not everyone doesn't like the new choreographies -- there have been torrents of cries of audience approval for every premier that the critics and older fans (myself included) have panned. That's OK with me, we need new audiences, and they will grow and learn to love more and more IF they continue to come.
But, again, the Artistic Director has diverse groups to please, and just as important as pleasing the Board and the critics is pleasing the dancers. At the risk of breaking Board policies momentarily, I'll say that I recall speaking to several corps dancers, at least 20 years ago, about a new work that I thought was awful (though I didn't say). Their response was that they loved dancing it. That means the choreographer had "fed" them, and they enjoyed the meal. Those are the dancers who will enjoy and love their work, and that transmits to every one of us, connecting at a subconscious, gut level and keeps us coming.
Quite right, ViolinConcerto. The Salvatore Calatrava season I saw five or six new ballets, and discovered one ballet I thought was excellent, by Ratmansky, naturally. If I had not attended all those disappointing premieres, I would have missed out on Namouna Divertissements. I hope there is no connection between mediocre premieres and audience attendance, I hope people do not give up on NYCB because they are disappointed by the latest new choreography. But there is a trend toward all-Balanchine programs on my part and judging from the audience, on the part of others. People are not interested in what the dancers love to dance. You must feed the audience before you can nourish the dancers. If we do not receive aesthetic joy from the ballet, it will cease to be a priority for us. With the shrinking dollar, I must be very careful which ballets I invest in. I think there is a connection between premieres that disappoint and box office results. I see it, I experience it. I can understand that a company benefactor may have a different "slant" on new works because he is in a different position than I am. Major contributors to the company (without whom the company could not exist!) want to be recognized as sponsors of new works. But ordinary subscribers want to be nourished for entirely personal reasons, without notice, without glory.
I see I am a minority of one here. I will focus my attention on the question of whether there is any causal connection between premieres and the deficit and if there is any way of proving or disproving a connection. All I have experienced is just personal speculation and observation. Maybe Dan Wakin can give me some insight.
#11
Posted 10 August 2011 - 07:35 AM
So is new choreography contributing to the deficit? Let's look at the facts. Looking at FY '10 financials, you can see areas that have contributed to the deficit:
- Other revenue (besides tickets and performance fees): down $0.8 million
- Corporate donations: down $1.4 million (although individual donations went up)
- Investment income: down $0.4 million
- Ballet production costs: up $1.2 million
- Public support expense: up $0.6 million
These items chiefly contributed to the $3.7 million operating deficit in FY 2010, and probably will contribute to the expected $5 million deficit for FY '11. Those financials are not out yet, as the company is still being audited.
#12
Posted 10 August 2011 - 07:44 AM
#13
Posted 10 August 2011 - 08:29 AM
Slant, on 10 August 2011 - 07:35 AM, said:
So is new choreography contributing to the deficit? Let's look at the facts. Looking at FY '10 financials, you can see areas that have contributed to the deficit:
- Other revenue (besides tickets and performance fees): down $0.8 million
- Corporate donations: down $1.4 million (although individual donations went up)
- Investment income: down $0.4 million
- Ballet production costs: up $1.2 million
- Public support expense: up $0.6 million
These items chiefly contributed to the $3.7 million operating deficit in FY 2010, and probably will contribute to the expected $5 million deficit for FY '11. Those financials are not out yet, as the company is still being audited.
What is public support expense?
#14
Posted 10 August 2011 - 08:43 AM
#15
Posted 10 August 2011 - 08:49 AM
abatt, on 10 August 2011 - 07:44 AM, said:
Production costs include the items you cited: fees paid to composers and choreographers, scenic design expenses, lighting, stage management and costume design expenses. I think they also include the actual salaries of the dancers, ballet masters, orchestra, etc. These costs account for over 2/3 of the operating expenses.
The public support expense is typically expenses to promote, recruit and retain donors and governmental aid. This includes development and printing of promotional materials, professional expenses for the arrangement of complex donations (endowments, charitable remainder trusts, etc.), expenses for the recruitment of major donors, expenses related to special events and benefits that major donors receive (think patron lounge, socials after workshops, etc.). I am not sure if the Development Department staff salaries and benefits are part of this figure.
To put public support expense in perspective, NYCB spent $4.6 million in public support expense to generate $19.3 million in public support revenue. Contrast this to FY 2007, when the company had a deficit of just $900,000, public support expense was $5.6 million to generate $22 million in public support expense. I will let everyone judge on their own if they consider this ratio appropriate. I would also note that total public support is down 12 percent from 2007.
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