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When ballet lovers take their seats on Thursday night for the opening of Onegin, they probably don’t realize that it’s a money-loser.
“Every time we do a show, we lose money,” said Kevin Garland, executive director of the National Ballet of Canada. “Every show costs about twice as much as it brings in revenue.”
Box office sales bring in about 45 per cent of revenues — considered a strong percentage for arts organizations — and the rest is split between private donations and government grants.