to allow an audience ever to know who is dancing even a week in advance--or to plan to see a specific dancer. This is invidious and very bad for box office besides. Even NYCB under Balanchine, who was extremely anti-'star', announced casting a week in advance!
I'm glad I'm not the only one who hates this frustrating, unnerving practice...
As to Balanchine's practice, I think he experimented with that, along with everything else, even the way the company was listed in the program: For a time, there was one alphabetical list, which gave a corps girl I talked with a few times a feeling that she just couldn't win! (Her last name began with "Z.")
My memory is that for a time, NYCB casting was listed on sheets glued to the north wall of the theatre lobby, on both sides of the doors, but I don't think that was the case early in my days there, which began in 1973.
I suspect that the answer will have to do with the possibility of cast changes, though this doesn't seem to deter a company of similar size and rep, Pacific Northwest.
Another reason (which no one will admit) is that the audiences in south Florida, especially the subscription audiences, are probably perceived as not interested in casting. This may be true of the majority, who just go to "the ballet" or who follow brand names like Swan Lake, Jewels, Tharp, or Balanchine. But many audience members at the Kravis Center at least are or have been long-time NYCB subscribers, and I've had the chance to quite a number who go back with NYCB even longer than I do.
For instance, the expensively-dressed older lady next to me one evening in Fort Lauderdale who was eager to tell me, without prompting, what she like and disliked - especially disliked - as we waited for the program to begin: "Oh, and Stravinsky. I don't like Stravinsky." Knowing Apollo was the first ballet on the program, I thought, This is going to be interesting. After Apollo, she was clapping enthusiastically, and I asked her, "How was it?" "Loved it!" she said. "And the music?" I asked. "Loved everything about it!" She went on clapping nearly as long as I did.
So while some of the old NYCB hands you know in West Palm Beach may actually know what they're talking about, bart, I frankly don't know what to make of it sometimes, and in this connection I don't think marketers' practice of "branding" is at all helpful, furthering as I think it does this kind of sloppy thinking.
What do you all think...?
Does this situation reflects your home-based company...?
Has this practice proved to be succesful...?