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NYCB 2010-2011 renewals


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25 replies to this topic

#16 abatt

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Posted 26 May 2010 - 05:42 AM

This particular change will have the effect of alienating and driving away their most loyal subscribers, who have multiple subscriptions. It's very difficult to pay for multiple subscriptions all at once. The fact that they are allowing you to pay in 2 installments (as they have always done) is helpful, but not helpful enough. The Met Opera allows its subscribers to pay in FIVE consecutive monthly installments. Also, it bothers me that, unlike every other subscriber based organization I have ever encountered, NYCB subscribers do not get a priority purchase/exchange week in advance of the general public. In fact. we don't receive our subscription tickets until several weeks AFTER the box office has opened to the public.

#17 E Johnson

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Posted 26 May 2010 - 08:21 AM

I have to agree. I'm one of those longtime subscribers and the only way this is going to work for me is to expect to swap tickets a lot - becuse i sure don't know now what my schedule wil be in May 2011. If we have to renew now, it seems only fair to make those swaps easier and more available. This plan also seems designed to reduce the number of subscribers -- why?

#18 Helene

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Posted 26 May 2010 - 08:40 AM

One thing the Metropolitan Opera found when the house was more empty than usual was the way to sell more tickets and subscriptions was to have a very flexible exchange policy. When the house started to fill up, they reverted to a stricter policy.

Perhaps NYCB will adjust to market conditions as well.

#19 carbro

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Posted 26 May 2010 - 05:00 PM

I have not subscribed to NYCB since the 1970s, and I don't know whether there have been changes since, but about ten years ago, I went to exchange a ticket for a friend who was a subscriber. Problem was, the original subscription ticket had already been exchanged, and this was the replacement. Since it was not marked as a subscription ticket, they refused to exchange it.

Quite a change from the old days, ca. 1987, when family illness called me out of town during the final week of the season. I presented single-purchase ticket to Dotty (remember Dotty?), who refunded it -- in cash -- despite the "Non-refundable" caveat on the ticket.

#20 Helene

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Posted 26 May 2010 - 06:00 PM

I always remember the ticket people who are kind and make an occasional exception or suggest an alternative I hadn't thought of.

And then I remember things like having bought a ticket or maybe a pair to the Seattle Symphony gala opening. They were still advertising tickets when a friend called to say he was going to be in Seattle, and that he'd like to compare the acoustics in the year- or two-old Benaroya Hall to those at the Myerson in Dallas. His brother was coming too, and he preferred that we sit all together. I called the box office, and explained the situation, acknowledging that I was asking for an exception and a major favor to return the original(s) and get a set together, and if it wasn't possible, I understood. I got a rather snippy and begrudging response. I would have preferred a "no" to being treated like a bratty child. Obviously, I haven't forgotten that either.

#21 bobbi

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Posted 27 May 2010 - 03:39 AM

I have two Second Ring, Row A subscriptions and plan to drop one of them. I'm not doing this because of the new scheme or the prices. It's just that it's very hard to find a complete evening of ballets to sit through. Even some of the All Balancbine programs are very odd programming. Some programs end with Episodes. What planet are the programmers on? In Balanchine's day, Episodes was a middle ballet -- never a closer. The concept of appetizer, entree and dessert type of programming seems to have gone the way of the dodo. There is even a program where Slaughter is first! Have the programmers ever seen these ballets, or are they just names to them?

#22 nijinsky1979

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Posted 27 May 2010 - 10:14 AM

No "Symphony in C" all year, that I could see. Not a very exciting schedule at all.

I feel bad for the dancers. Exchange limitations, subscriber confusion and renewal reluctance don't make for large and lively audiences or fulfilling and satisfying performances. Sounds like a losing situation all around.

I guess I won't be returning to the Koch in the foreseeable future. All right ... MAYBE in the fall.

#23 CAM

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Posted 26 June 2010 - 01:34 PM

I received a more elaborate renewal mailing with pictures of the principals and Nilas Martins is not in it. I guess that he is quietly retiring. It is sort of sad, he was never the dancer his father was and after the drug incident he seemed to completely withdraw.

CAM



I just received my renewal. I thought it was for the short fall season. However, it's for the fall, winter and spring seasons!
They want you to renew for the entire year. And there's no option (on the form) to only renew for a season at a time.
I called the subscription office to find out if I was seeing things. They confirmed that you can only renew for the entire year.

I am extremely devoted to NYCB. As some of you know I have a professional (and personal) connection (which is why I don't post about the performances anymore) to many of the dancers. However, this is nuts! I still go to performances three times a week, and have noticed that the house is in need of more bodies to fill the seats (it's pretty depressing). On the other hand, I was just at the Royal Ballet (I was in London last week) and the place was packed.

Of course I'll renew, but I bet that they'll lose many subscribers because of this scheme. This is not smart marketing.



#24 Helene

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Posted 26 June 2010 - 01:47 PM

I received a more elaborate renewal mailing with pictures of the principals and Nilas Martins is not in it. I guess that he is quietly retiring. It is sort of sad, he was never the dancer his father was and after the drug incident he seemed to completely withdraw.

CAM


Could be. Or it could be like the San Francisco Ballet website drama of last year, where names dropped and reappeared, except you can't do that once a brochure goes out.

Summer waiting for official anything is hard.

#25 abatt

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Posted 29 June 2010 - 06:02 AM

I was looking on the NYCB website, and it appears that Call Me Ben has been deleted from the schedule for next year. Looks like Peter Martins does pay some attention to the critics and the fans.

#26 E Johnson

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Posted 29 June 2010 - 06:04 AM

I received a more elaborate renewal mailing with pictures of the principals and Nilas Martins is not in it. I guess that he is quietly retiring. It is sort of sad, he was never the dancer his father was and after the drug incident he seemed to completely withdraw.

CAM


The other notable omission in the new renewal materials is Call Me Ben. Based on my comparison to an eariler version of the schedule I printed out, its been replaced by Chichester Psalms. That was quick.


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