kfw Posted January 15, 2009 Author Share Posted January 15, 2009 The phrse -- or rather, word -- that's been getting on my nerves lately when I hear it on cable television news shows is "optics," as in, "What matters here are the optics." What's wrong with "stagecraft" or "photo op" or "appearance"? I wouldn't mind so much if the offenders weren't plenty well-educated enough to know the meaning of the word they're misusing. Link to comment
bart Posted January 15, 2009 Share Posted January 15, 2009 kfw, I don't think I've heard this phrase. Are they also using it to replace what we might have called, a while ago, "visuals"? Link to comment
kfw Posted January 15, 2009 Author Share Posted January 15, 2009 kfw, I don't think I've heard this phrase. Are they also using it to replace what we might have called, a while ago, "visuals"? Yes, it seems so. Link to comment
Ray Posted January 15, 2009 Share Posted January 15, 2009 A new buzzword: "smart power." I get it, but kinda icky. Link to comment
Mme. Hermine Posted January 15, 2009 Share Posted January 15, 2009 "pleaded" for the past tense of "plead". That color will just make this room POP! (from interior decorating shows). as well as: That color will give it a comfy feel (whatever happened to comfy feelings?). sigh. Link to comment
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