And this is why we do not have a true interpretation of MacMillan's R&J with Lynn Seymour and Christopher Gable on film, and the ballet is still largely associated with Fonteyn and Nureyev. And let's not forget that when Sadler Wells Ballet first brought Sleeping Beauty to the States, the American people wanted to see Moira Shearer because of the fame she accumulated from The Red Shoes, but Fonteyn was pushed into the spotlight by dancing Aurora on opening night. In the latter case, an artistic decision was made over a financial one, and it was a brilliant move, but one can't help but wonder what kind of impression Shearer would have made. Both examples illustrate how the star system can be helpful or detrimental to the multiple people involved.
I know, I know. DeValois had a huge battle with Hurok over the NYC opening night of Sadler's Wells. She took advantage of his.....ah....lack of experience by agreeing to cast the beautiful Shearer as Princess Florine, which made her largely invisible and focused the attention on Fonteyn. So he thought he won but he actually lost.
Or did he??? I believe he still featured Shearer prominantly in the advertising and the audiences were happy to go to see the lovely redhead as well as the "new girl" (Fonteyn).
At least for American audiences it seems advertising , stars, and money all are interrelated. To borrow from another thread, currently Anna Netrebko may be the biggest name in opera right now. And I think the "package" that makes up AN is comprised of a bunch of complex elements.