bart, on Apr 15 2007, 11:57 AM, said:
It's interesting that they are purchasing space in a new mixed-use tower rather than seeking a building of their own in a more outlying area. ... Mixed-use seems to be the only way to go in the current down town real estate market in the biggest cities. I bet that having the Joffrey there -- and bringing its name: "Joffrey Tower" -- will add cache and glamour to the entire project.

This location strikes me as
just the right place to be -- especially if, as the architect's drawing shows, there will be a prominent marquee. It will put the company unescapably in the public eye at this hugely trafficked corner surrounded by stores (Marshall Fie .....er, Macy's) and theaters (the Chicago, Palace, Oriental, and Goodman are all within eyeshot), two blocks from Millenium Park and on the footpath between a commuter train station and downtown work areas. With those gorgeous looking windows, perhaps we can even glimpse the dancers at the barre.
My fantasy is that they will hold onto the current rehearsal space a couple of blocks down State St. and house the school there.