Ray, on 09 July 2010 - 04:00 AM, said:
I just wish the Trust would think a bit more strategically about electronic distribution as a vital part of their mission to preserve. I think it's awfully shortsighted to think it's enough just to disseminate the work through live performances. You have to get people IN to those performances; you also have to allow people to meditate on what they've seen (as any playgoer or music listener can do) by being able to watch it again (perhaps compare it to other performances) on video. I KNOW ABOUT THE COST ISSUES, but I'm not convinced that the Trust considers that widespread electronic dissemination is important enough for them to fight for.
Amen. I understand that for older recordings, they don't have all the necessary permissions for all the creative people involved, and it can be difficult if not impossible to go back and get those now. But that should be easier for recent performances.
E.g., the
Bringing Balanchine Home DVD has brief clips of things like
Serenade,
Western Symphony, and
Symphony in 3 Movements , made when they visited the Mariinsky a few years ago. Surely they actually have tape of the complete performances. They control the company and the choreography. If they don't think there's enough of a market to release the complete works on DVD, then sell it on iTunes streaming video. They'll make some money, while avoiding the costs of producing, warehousing, and distributing the physical media of DVD. At least they've released a few things to educational libraries and archives, so they have some insight into the value of dissemination for educational purposes, but those are not for sale to the public.
And it would be nice if the Robbins Trust considered the same approach. Wouldn't it be great to buy a download at iTunes of
Dances at a Gathering and
Glass Pieces? I'd happily pay for those, too.
I suppose the Trusts worry that people would buy the downloads and then post them on YouTube, but they seem to be awfully good at pouncing quickly to get unauthorized postings taken down and that could continue.